No, I have not watched it yet. I feel very reluctant to watch it, as I feel that the story is of a beauty and a beast, not a beauty and a hot guy with a scar. I could potentially be sold on the beauty and a guy who occasionally Hulks-out.
That is the question: is Beauty and the Beast about a woman seeing someone's inner beauty and falling in love with it despite his appearance? Or is it about a woman who changes a person who acts beastly for the better? This show seems to be leaning towards the latter, but for me, that gets into borderline "You can change him" and "Even though he abuses you, he still loves you" territory. (see my feelings re: Belle and Rumpelstiltskin in OUAT). I think the Disney Beauty and the Beast strikes the balance between the two interpretations pretty well, same with La Belle et La Bete by Jean Cocteau.
Either way, Io9, yet again, has offered a deliciously snarky review of the first episode called "The Sexpocolypse that is The CW's Beauty and the Beast:"
"The CW's Beauty and the Beast is a masterpiece of the art of sexy sex. Everything on this show was "sexy." At first we thought this was just a lark — but when The CW starts rolling out the pursed-lipped hospital ID cards, and sexy daylight streaming police offices, on top of sexy ladies fight-moaning in sexy slomo, we realized... this is intentional. We're going to have so much fun with this show, you guys."See the rest of the delicious snark here, complete with spoilers. I will watch at least the first episode, I swear, but I am so behind that it might take a while.
In the mean time, see what George R.R. Martin, the original show runner for the 1980s Beauty and the Beast TV show, has to say about the new incarnation.